In recent years, car e-commerce has become a dark horse in the field of Internet sales. The reason is that while car e-commerce has subverted the traditional consumption concept of buying a car in a physical store, the introduction of mobile large-value payment has also made it the "first person to eat crabs."
Data show that in the third quarter of this year, the scale of mobile payment transactions in China's third-party payment market reached 2.05 trillion yuan, an increase of 25.6%. However, for cars such as high-priced goods that cost hundreds of thousands of dollars or even millions of yuan, car e-commerce is still in the ice-breaking stage in large-value payments. At present, large-value payments have not yet matured on the PC side, and they are just getting started in the mobile field. At the same time, most of China's mobile payment services are small payment transactions, while larger transactions require higher security for the system, which has become a problem that all countries are solving.
It is worth noting that during the “Double 11” period this year, some auto e-commerce companies began to test the water to move large payments. Taking the car home as an example, during the “Double 11” period, a full-price car purchase service was launched. In terms of large-value payment, it has a payment system tied to more than 6,000 dealers nationwide, and realized the flow of funds. On December 15th, the Auto House released the final sales data of this year's “Double 11”, with a total sales volume of 25,229 units and total sales of 3.931 billion yuan. Among them, the full sales volume of 2,360 vehicles, sales of 211 million yuan.
Seeing such sales figures, many people think that car e-commerce has begun to become a new way of car sales. But in fact, the realization of this sales is not unrelated to the huge subsidies of the car home. This year's "Double 11", the car e-commerce for the top 2,000 consumers of the full purchase of car subsidies 3,000 yuan per person, that is, users at the base price to buy a car, while the car home is reduced by 3,000 yuan. It is reported that the car home has subsidized more than 10 million yuan for consumers who purchase cars in full.
In this regard, we can understand that such sales figures are generated by car e-commerce, just to promote mobile large-value payments, and mobile large-value payment is one of the steps of car e-commerce involved in the car sales industry. At present, although the car e-commerce is still unable to compete with the physical dealers, but compared with the physical dealers and other customers, car e-commerce has begun to consider how to "block the door" to serve consumers.

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