Recently, the "supply side" has become a high-frequency hot word. This hot word means a new driving force for economic development in the next phase.

"Supply side" means a new driving force for economic development in the next phase
"Supply side" means a new driving force for economic development in the next phase

The just-convened Central Economic Work Conference once again emphasized the importance and necessity of advancing structural reforms on the supply side. Promoting structural reform on the supply side is not only a major innovation that adapts to and leads the new normal of economic development, but also adapts to the aftermath of the international financial crisis. The active choice of the new situation of national strength competition is also an inevitable requirement for adapting to the new normal of China’s economic development.

"Supply side" means focusing on "supply." The so-called supply-side reform is to start from the supply and production end, and to promote economic development by liberating the productive forces and enhancing the competitiveness.

Specifically, such reforms require the clean-up of zombie enterprises, the elimination of outdated production capacity, the development of new industries, and the creation of new economic growth points.

Investment, consumption, export, and the “troika” driving economic growth in the context of the past, from the perspective of economics, it is the three major needs of the “demand side”, corresponding to the “supply side”, that is, the labor force and land. The supply and effective use of production factors such as capital, innovation, and so on.

In 2015, for Shandong Dongying, the supply side frequently exerted force and became a major highlight of economic restructuring.

Rubber tire industry force: to the high-end brands

Take the upgrade of the rubber tire industry as an example. In fact, for the Dongying tire industry, the supply-side structural reforms have accelerated significantly since 2014.

According to Rong Xinming, deputy director of Guangrao County Economic and Credit Bureau, “The structural reform at the supply side is the best choice for Guangrao's economic situation after adapting to the international financial crisis. It is an inevitable requirement for Guangrao’s economic development to adapt to the new normal, and it will also be Guangrao’s economy. New opportunities for transformation and upgrading."

In 2014, Dongying had a total production capacity of 166 million radial tires in the rubber tire industry, including 39.3 million radial tires and 12.66 million semi-steel radial tires. Tire capsules, steel cords, carbon black, rubber auxiliaries, cord fabrics, bead wire, tire molds, and other industrial chains have been gradually developed, with a richer product range and a gradual increase in market share.

The perfect chain is inseparable from the continuous improvement of technological innovation capabilities. The industry has one state-level enterprise technology center, one provincial-level industry and technology center, and eight provincial-level enterprise technology centers. The qualified rate of export inspection was 97.6%, and the durability index of tires exceeded 90 hours (the national standard was 47 hours).

The high-performance, low-heat-generating, environmentally-friendly, high WS radial tires produced by SPARK Rubber Co., Ltd. fill the gaps in domestic tires.

More importantly, the construction of Dongying Tire brand has progressed from the low to the high end and the brand cultivation has achieved remarkable results.

At present, the entire industry owns Xingyuan Group “Hulu”, Shengtai Group “Three A”, Hengfeng Rubber Company “Shuangfeng”, Jinyu Tire Company “Jinyu”, Yongtai Group “Shield Wheel”, and Hengyu Group “Jintu” , Wanda Group "BOTO" 7 well-known trademarks in China, in addition to 19 famous trademarks in Shandong Province, Shandong Province, 20 famous brand products.

In 2015, seven companies entered the world's top 75 tires. Since 2010, the 6th China (Guangrao) International Rubber Tire & Auto Accessories Exhibition has been held continuously. It has become the largest and world-class industry-leading exhibition in the country, further increasing brand influence and market share.

2016 supply side: deepening structural reforms

The word closely linked to "supply" is "economic structural reform."

"Transferring work priorities from stimulating ineffective demand to increasing effective supply" may be a good choice for more balanced economic development and quality."

Xu Jiachang, general manager of Shandong Jiuzhang Membrane Technology Co., Ltd., took an example from the perspective of bank reform: “In the process of supply-side reforms, banks should adjust the basis for lending from paying more attention to existing assets and statements to deeper adjustments. Understand customer business, anticipate the future of the company, from icing on the cake to a bottom-up salary, giving priority to project loans to companies that can provide effective supply (instead of imported, high-end, reliable, energy-saving, environmentally-friendly, ie, overcapacity). And give practical support for the lower interest rate, so that banks really create value for customers rather than collect high interest rates. Even if difficult, the bank has come to the point of reform."

Improve the market economy system, improve the quality of the workforce, and speed up the reform of the land system. The rich content of the supply-side reforms outlines more possibilities for the future.

In 2015, the global economy moved forward with twists and turns. In 2016, in the midst of deep structural adjustment, how Dongying's economy has gradually stabilized and how Dongying companies are showing more new growth drivers. The answer is left to the supply side.

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