Xugong large-ton rotary drilling rigs occupy half of the domestic market

Under the large-scale environment in which high-speed rail projects are being discontinued, XCMG's large-ton rotary drilling rigs have a strong ability to enter the rock, leading the rotary drilling rig industry to expand into hard-line industrial and civilian construction in the south, and achieved more than 60% of XR280 large-ton rotary drilling rigs. Market share, stable industry. From independent research and development, difficult start to comprehensive coverage of the South market, East China, North China and Northwest markets, Xugong Foundation is leading the pile industry into a new era of large tonnage.

The first is the king: Precise positioning seize the opportunity

In the early stage of development, rotary drilling rigs were mainly used for drilling of softer soil layers and were incapable of supporting complex formations such as rocks. Before 2010, the main market for rotary drilling rigs was in the northeast. However, in the southwestern regions such as Yunguichuan, the stratum is complex, especially with a large number of bedrocks, and it has always been a blank market for rotary drilling rigs. In 2011, the construction machinery industry as a whole fell, high-speed rail deceleration, real estate control, and banks’ monetary tightening. In the difficult context, Xugong Foundation established a marketing strategy of “seeking volume in emerging markets, seeking market in traditional markets, and planning in blank market”. , and the complex southwest as a market breakthrough. Through in-depth market research, marketing has focused on the housing construction market in the southwest region. With precise positioning and high product price ratio, at the same time, it has “Marketing Promotion Sales” marketing strategy and communicates with users how to select models and match drilling tools to help customers solve problems in construction. Xugong rotary drilling rigs will soon emerge. Praised by users, it has attracted more and more customers. Under the infiltration of layers, sales of XCMG's Southwest Region in 2011 increased by 188.89% year-on-year, and revenue increased 228.29% year-on-year, firmly grasping the market's initiative. In just two years, XCMG broke the three-point situation in the Southwest, South China, Sany, China United and CSR, and achieved a market share of more than 60% of domestic large-ton rotary drilling rigs with XR280 and above.

Cross-border innovation: product joint sales promotion sales

The development of the market not only stays in the stratum and region, but also manifests itself in "cross-border innovation." The research on the mining of brine in the foundation engineering machinery group carried out in the Golmud Basin in Qinghai Province has a milestone significance in the history of the development of XCMG. It is a typical major campaign that Xugong promotes sales through the construction method. Potash fertilizer resources are abundant in Qinghai Province of China, and potash is stored in underground brine. In recent years, with the increase in the demand for resource extraction market, the speed of brine extraction for brine drainage has been required to be higher. The traditional open channel technology mainly uses digging machine construction, but for the construction requirements of more than 30 meters depth, the digging machine can only use "stepped" layers to deepen the digging and drainage technology. The excavation work is huge and the construction efficiency is low. The XCMG Foundation was keenly aware of the importance of the project and the market opportunities behind it. It boldly proposed the “joint construction” method and explored a construction technology of rotary drilling rigs combined with continuous wall grabs for group mining open channels, that is, using rotary drilling. The rig drills spaced holes, and then uses a continuous wall grab to cut off the corners between the holes to finally achieve the penetration of the halogen channels. The implementation of this process has expanded the application field of Xugong Rotary Drilling Rig, setting a brilliant performance with a drainage width of 1.8 meters, a depth of 30-40 meters and a length of 40 kilometers. It sold 6 XCMG XR360 rotary drilling rigs and other products in one fell swoop. And innovatively eliminated the traditional brine mining brine technology, which has doubled the efficiency and ensured the efficient exploitation of strategic resources.

Stand out from the crowd: overcome difficulties and continue to improve

In June 2010, Xugongtai XR360 rotary drilling rig was sent to the bridge construction site of Taohuayu Bridge in Henan Province on the Xixia Expressway. The challenges in the first battle followed: The situation of biting ropes in hoisting was not strong, and the stability of the whole machine was not strong. A number of key technologies have been creatively solved: single-row main winch structure, optimized luffing mechanism, and the use of a boom with three hinge points and a lower point of hinge of the tilting cylinder to increase the tilt arm force The lifting performance of the drill collar was achieved, and a new record of domestic drilling rig construction at the time was achieved with a diameter of 2 meters and a depth of more than 105 meters.

Based on this XR360, XCMG launched new products such as XRS670, XRS680, XRS1050, XR280D, and XR220D, and started the development of D series products. After the completion of the full series of R&D of XGong's “New D-Series Rotary Drilling Rig”, it successfully pushed to the market and consolidated the strong position of XCMG's large-ton rotary drilling rig in the industry. In 2011, it successfully developed the XR460, a large-tonnage self-made chassis rotary drilling rig in Asia, which solved the current difficulties of rotary drilling rigs in hard rock formations, such as tumbling in the hard rock formation, large cutting picks, low work efficiency, and poor economic efficiency. Problems, advanced and reliable technology. At present, the work of product development is being carried out in order to improve the level of standardization, generalization, and modularization.

Take the lead: resource protection is on the verge of competition

A decisive battle in the market and a decisive victory at the scene. In the face of “explosive” growth in market demand, product resource assurance is particularly critical. In the case of high cost of land, XCMG has optimized its production management processes and systems, pursued “flexible” production and operation and manufacturing, continuously shortened the production cycle of its products, and developed third-party logistics, expanding external storage capacity and reducing the storage area.

In order to ensure the starting resources, XCMG communicated and negotiated with suppliers to ensure the supply of imported parts; to find the bottleneck of suppliers, to identify problems, and to complement each other; to independently develop rotary drill rig test rigs and put them into use, greatly improved the The debugging work efficiency reduces the labor intensity of the workers and also protects the product quality. It helps suppliers to find and introduce workers with high skill levels, improves the coating quality and efficiency, prepares emergency plans, and has a quick response mechanism when emergencies occur. . With no increase in site and staff, the company has doubled its output and provided adequate resources for the market.

"Pile and non-digging machinery will be one of the best in the world". This is the clear requirement of Xugong Group Chairman on the basis of XCMG. XCMG's foundation will surely march forward without advancement.