GE chose to retreat to Asia Pacific in a profitable state, admire Americans' judgment and execution, but it is a miserable dealer, suffering the owners and designers and employees. In the era of media, GE also used a page of A4 paper to deal with the remaining problems, rather than actively seeking a way out, to minimize the loss of both sides, unlike a top-level enterprise, which damaged the image of GE, dozens of General Electric (GE) dealers jointly protested the joint statement of GE's sudden termination of the dealer agreement, which exploded in the lighting circle. At the same time, this statement was successively supported by the lighting industry and media people from all over the country. Many former GEs Manager executive call or WeChat message support. The joint statement dealer shared some support messages in the circle: GE Lighting terminated the "Dealer Agreement" incident and continued to ferment the original GE headlights. The national manager has served as the president of several famous Chinese lighting companies: This time I resolutely turned to GE distributors. The joint statement, I feel that GE is so simple and rude to dealers, it is a big mistake. Former GE Consumer and Industrial Group Asia Pacific Marketing Manager is the general manager of the International Senior Talent Training Company: Global executives of GE Lighting Appliances and Industrial Systems are not familiar with the Asia Pacific business market. They are also more arrogant and self-righteous. They do not trust Chinese locals. The main reason for GE's defeat in China is that GE's handling of this incident is very inappropriate and fully supports the joint statement of GE distributors. Former General Manager of GE Lighting China is currently the general manager of the US Top 500 Asia Pacific: He has been in GE China for more than 10 years. GE is extremely wrong with customers. He supports GE distributors to jointly declare that the former China Lighting Company sales manager is now settled in the United States. : Spectacle, irresponsible, so disregard of the face of the exit, there is really no demeanor! Dealers have to appeal together, not only media support to go to legal proceedings, GE headquarters will not be ignored by a Lighting department The overall reputation should be rewarded. Former GE Lighting China Channel General Manager is PHILIPS Sales Manager: This is the behavior of the company that puts integrity in the first place, this century-old reputation! Shenzhen GE supplier CEO: Can not localize the company to make everyone tired And no good results. GE only relies on monopoly industries such as aircraft engines to make money in industries that have not opened for 10 years. Former GE Industrial Systems Industry Sales Manager: The monk ran away from the temple. Joining GE's lighting in 1995, the current lighting industry media CEO: The quick success is the characteristics of GE. Just left GE Lighting Marketing Manager, the current European company marketing manager: The dealer is absolutely pitted. Big companies should also make sense. The manager of GE's 10 years of market sales experience is now the marketing manager of the European technology company: Now is the time to look at the company's core values. Do and say, there are countless eyes on both inside and outside. European company sales manager: GE chose to withdraw from Asia Pacific in a profitable state, admire American judgment and execution, but it is a miserable dealer, suffering the owners and designers and employees. In the era of media, GE also used a page of A4 paper to deal with the remaining problems, rather than actively seeking a way out, to minimize the loss of both sides, unlike a top-level enterprise, which damages the image of GE and hurts the love. The hearts of GE's dealers. Mr. Zhao, a major customer of GE Power Generation in Dalian: To voice the voice in the world and support the joint statement of GE distributors, GE does not pay attention to the rights and interests of dealers and is also a contempt for the interests of Chinese users. A group of netizens also commented on the criticism of GE's move. The arrival of the LED lighting era has changed the pattern of global traditional lighting. Chinese LED companies have come to the fore in the era of LED lighting, approaching or even retreating from traditional lighting giants at a price/performance ratio. In the face of the impact of Chinese enterprises, the lighting market is moving towards meager profit. In order to escape the performance loss of this part of the market, the international traditional lighting giants have been transformed in various ways in the past two years. Philips and Osram have abandoned the general lighting business, and Samsung, Panasonic and other Japanese and Korean companies. Enterprises are shrinking their lighting business, while GE from Edison is closing down traditional lighting factories and intends to exit two low-margin markets with small market revenues in Asia or Latin America. For GE, its lighting business accounts for only 2% of the company's sales. Moreover, the popularity of GE lighting brands is mainly concentrated in the North American market, and the revenue of the entire Chinese market may only account for about 10% of GE Lighting's total revenue. Chen Hao, general manager of GE Lighting China, once said. Perhaps due to the small impact on its own revenue, GE ignored the interests of the Chinese distributors who cooperated with it, and suddenly terminated the tough way of exiting the Chinese lighting market with the "Dealer Agreement" in just three official documents. This makes people's irresponsible practices without a little bit of preparation, and does not propose corresponding compensation measures. It is really annoying, and it does not reflect the style of the big companies and the morality of the industry. As the event is further fermented, this will also undermine GE's brand image in the Chinese market. How GE will handle this matter remains to be traced.

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