Interview with Yantai Weishi Dongfeng Peugeot Vice President Wang Hao

Easy Carnet: Wang always thank you for taking the time out of our busy schedule to accept our interview. Please tell the majority of users what models are available.

Wang: This time we really have a new car at the Yantai Auto Show, but now it is with a red cover, because this year the Peugeot 301 is expected to be listed at the Guangzhou Auto Show in October 18.

Easy Net: What is the current situation of 301 in Yantai?

Wang Zong: There are a lot of customers who are currently focusing on Yantai. It should be said that many customers are now waiting for the listing of the 301. For example, some customers would have to buy a car in August and September, and later they would have to produce a 301. He would like to wait for another one. Wait.

Easy car network: Then we can book this car?

Wang: This car is currently acceptable, but now the price range is between 8 and 120,000. It should be said that this car is relatively clear in positioning, and the reason why everyone so favors it is because 301 itself is related to The parameters, but also its appearance has attracted a large number of customers. For example, in terms of parameters, the wheelbase has reached a height of two-meters and six hundred fifty-two, which is the longest in its class. Let's look at the appearance, is a lively little 508 (get the red dot design award).

Easy car network: This should belong to its highlights and features. That his customer group belongs to our family.

Wang: Mainly family cars, high-quality family cars.

Easy Net: During the Yantai Motor Show, what kind of activities were launched by Wei Lion to attract everyone? What are the characteristics of the booth?

Wang Zong: I have factory support at this booth. A standard booth of 500 square meters reflects the elements of the Dongfeng Peugeot, an irregular shape, and has a visually stunning effect. In addition, this exhibition booth is in addition to the manufacturers. In addition to several models selected from across the country, we invited a team from Inner Mongolia alone to bring unique and exotic shows such as Mongolian dance, matouqin and Humai. In terms of on-site promotions, we mainly launched an event with a 15% discount on the 10th Anniversary Edition. The discount rate is very large.

Easy car network: Wang Zong, please briefly talk about Wei Shi Peugeot 4S shop future development plan.

Wang Zong: We Yantai Weishi 4S shop is the Maitre Group's capital injection. The Mate Group is a leading company in the Chinese automobile market. The production of the Villeroy oil product is one of the world's leading brands. It is currently listed in the United States. Including the Pentium is also the world's first, the mass consumer first, and so on, so my 4S shop to develop toward more professional services, especially after-sales service.

Easy car network: Speaking of after-sales, we are increasingly fierce competition between dealers today, we as local high-quality distributors have any advantage in the after-sales service.

Wang Zong: We are trying to build a 4S shop called “the most professional body repair”. We have many advanced equipments for body repair, such as no scars. For example, we use a plasma cutter, which is not like ordinary Gas welding like cutting is irregular. It affects the heat of the steel plate. After the steel plate alternates between hot and cold, the rigidity of the steel plate will be reduced. Therefore, we cut out the plasma cutting machine without affecting the entire safety. Basically, the safety factor of the car is guaranteed.

Easy car network: So what store in our store is like now.

Wang Zong: Inventory should be said to be in the same industry. We are still OK. Within the scope of our acceptance, it is not too small nor too large. It should be said that it is exactly.

Easy car network: 13 years have passed half of the first half for the entire automotive industry, are relatively flat, then we will take what kind of countermeasures to deal with this situation.

Wang Zong: Because it is already in September, for example, we launched a series of activities in the early stage, including 3008 golf, driving owners, watching cars and test drives, and doing a lot of activities. We will continue for one quarter. In October, we will be our Weishi store. Then we will do some activities for this store. Follow us on various topics in the current society and make some breakthroughs in this micro-movie, some interactive activities, and these aspects. This will increase the popularity of the car body and the attention of the new Dongfeng Peugeot.

Easy Carnet: Well, like the mid-year new car, it launches some activities and how the trend will develop in the second half of the year.

Wang Zong: It should be said that we are still in a situation where we can't say it is a quick turn for the better. I think there will be a look of disappointment, but I am not very optimistic. Attitude We have a positive attitude, but there is still one attitude towards this attitude in the second half of the year. The forecast is not too optimistic.

Easy car network: In the second half of the year we predict the sales target at what position.

Wang Zong: Now that 6 to 8 months have passed, in front of September to December, I think it should be 500 units.

Easy car network: Finally, please use one sentence to summarize our 4S shop business philosophy.

Wang Zong: If you say something in a word, it is a little abstract. We must definitely provide quality services to customers. To a word, "We want to make the most professional 4S flagship store for car body repair."

Easy Net: Thank you, Wang for your support and attention to our car network in our busy schedule to accept our interview, I hope the future Lion Peugeot and our car network is also mutual support and mutual improvement.

Wang: Yes, thank you.