January-August Domestic SUV Market Structure Changes

From January to August this year, the domestic SUV market has achieved sales of 1.8128 million units, a year-on-year increase of 43.4%. It has the fastest growth in the passenger car market, and the growth rate is much higher than the average growth rate of the passenger car market (16.3%). The reason for this is not only related to the characteristics of the SUV model itself, but also mainly related to the car companies launching new cars.

If the 80000 yuan, 150,000 yuan, 300,000 yuan as the demarcation point of the domestic SUV market is divided into low-end, mid-end, high-end, high-end four market segments. From January to August this year, the sales volume of these four segments also showed a high growth, but the growth rate was slightly different.

The fastest-growing sales of low-end SUVs again exceed high-end
In the four segments of SUVs, the fastest increase in sales from January to August this year is the low-end SUV market, which has increased by 66.2% year-on-year to 154,300 units, accounting for 8.5% of the total domestic SUV market sales, and surpassing that of high-end SUVs. market. In 2012, the sales volume of low-end SUV market (8.2%) was lower than that of high-end SUV market (8.3%) for the first time.

The rapid growth of low-end SUV sales mainly depends on the sales of the new car Great Wall M4. The Great Wall M4, which was listed on the market in May 2012, was favored by consumers after its listing. It is reported that the car has a shortage of supply. Sales of the Great Wall M4 rose rapidly. In the January-August period of this year, the sales volume totaled 81,100 units. The average monthly sales volume exceeded 10,000 units, replacing the Zotye 5008 as the best-selling model in this segment. Lifan X60 sold 36,300 vehicles in January-August this year, second only to the Great Wall M4, a 77.8% year-on-year increase, and is another major model of growth in the low-end SUV market.

Japanese car sales drag down the proportion of high-SUV SUVs in the last two years

The proportion of sales in the high-end SUV market is still the largest, with sales of 948,600 units in January-August this year, accounting for 52.3%, but its YoY growth rate is the lowest in 4 market segments, which is 39.3%. This market has always been the most competitive segment market in the SUV market. Korean, American, legal, and autonomy have all launched new models in this market in recent years, driving sales growth in this segment. However, due to the Japanese car's largest share of the market, due to the continuation of the Diaoyu Island incident, its sales fell, dragging down the growth of sales of the entire high-end SUV.

In 2012, sales of mid-to-high-end SUVs dropped drastically from 56.2% in 2011 to 52.2% due to a drag on sales of Japanese cars. In 2009-2011, the proportion of sales in the high-end SUV market is increasing year by year.

High-end SUV sales growth below average

The decline in Japanese cars also affected the growth of the high-end SUV market. In this market, due to the domestic production of the Audi Q5 and the rapid increase in sales volume, in 2012 the entire high-end SUV sold 164,000 units, slightly more than the 163,200 low-end SUVs. In recent years, Mercedes-Benz and the BMW brand have also launched domestic models in this market segment, driving sales growth in the market. However, due to the sharp decline in Japanese cars, high-end SUVs sold 146,900 units in January-August this year, which is lower than the low-end SUV sales. At the same time, the 41.0% growth rate was lower than the average growth rate of the domestic SUV market.

Foreign mid-SUV market into <br> <br> mid-SUV market is the largest segment outside the high-end, its sales accounted for about 30% this year, from January to August sales increased 45.8% to 563,100, accounting for This was a slight decrease from 31.1% compared to 31.3% for the entire year. The market models in the past were all self-owned brands. However, in March this year, the foreign-owned Ford launched Yibo and entered the market to participate in competition. The vehicle sales totaled 30,600 units in August.

Sales volume of self-owned mid-range SUVs increased by 37.9%, and its sales growth mainly relied on new car effects. Due to the fierce sales in the SUV market, the self-owned brand companies have vigorously launched new vehicles in the mid-end SUV market. The models such as the Pentium X80, Changan CS35, JAC S5, and the British SX7 were launched on the market this year.