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Zou Mingxiao, a researcher in the new materials industry of China Investment Consulting Co., Ltd. also revealed that the price increase of LED packaging factory only involves display packaging. Although it has nothing to do with lighting packaging, the downstream of LED industry chain is also brewing price increases. After a year or two of low-priced markets, the rebound in LED prices has become apparent. Compared with the previous sluggish market prices, the overall price of LEDs has risen by nearly 10%. After a large loss in the whole industry, the Chinese LED industry has finally shown signs of warming back and forth. At present, unpackaged chips with a certain quality have been raised by about 10%. On September 6, Cheng Hongwei, LED Industry Research Institute of Excellent Product Finance Research Institute, told reporters that the price increase of downstream application products also reached 5%. Zou Mingxiao, a researcher in the new materials industry of China Investment Consulting Co., Ltd. also revealed that the price increase of LED packaging factory only involves display packaging. Although it has nothing to do with lighting packaging, the downstream of LED industry chain is also brewing price increases. After a year or two of low-priced markets, the rebound in LED prices has become apparent. Compared with the previous depressed market prices, the overall price of LEDs has increased by nearly 10%. However, the current price increase is not an overall price increase. After experiencing the industry downturn in 2015, this round of price hikes is the beginning of a reasonable range of industry product prices, but whether the industry will fully recover afterwards will need to be observed. In this regard, another industry person who asked for anonymity believes that the current industry order has been re-established, and in the future market, there is still a huge room for development in the demand side of LED products. After this adjustment, the industry will return to rationality. . The starting point for price increases Previous LED companies experienced a long downturn. Since 2010, China's LED industry has entered a period of rapid development. At that time, the market entry threshold was very low. A person in charge of the LED company recalled that the investment of several hundred thousand yuan can enter the industry. At that time, the Chinese LED industry was just beginning to take off, and the good development prospects attracted many capitals, and the industry scale grew rapidly. At that time, the scale of domestic enterprises was not too large. A new enterprise entering the industry may be able to catch up with the top domestic enterprises in the past six months or so with the help of capital. In the early stage of industrial development, there are drawbacks such as low product quality, serious homogenization and low product technology content, and the competition between enterprises is often the most common low-price competition. Under this situation, The price of domestic LED products began to drop sharply. In 2013, the price of LED industry products dropped by as much as 30%. In 2012, it continued to drop by about 20%. In 2015, it continued to drop by about 5%. Cheng Hongwei remembers that in the past three years, although the decline of the LED industry has been narrowing, the price in 2015 has basically reached the cost line of various enterprises. Many enterprises have been running under the cost line for a long time, including many large LED manufacturers. Conduct a low price sale. Under this situation, the LED industry is taking the bottom of the industry. From the data performance of listed companies, in 2015, Sanan Optoelectronics, the largest LED company in China, achieved sales revenue of 4.858 billion yuan, operating profit of 1.505 billion yuan, and net profit attributable to shareholders of listed companies of 1.695 billion yuan, a slowdown. The number of LED chip products produced by Huacan Optoelectronics Co., Ltd., which ranked second in China, increased by 65.52% over the same period of the previous year, an increase of 71.63%. The company achieved a net profit of -9,596,900 yuan, a year-on-year decline of 205.56%, and its gross profit margin was only 16.75%. Under this unreasonable low-price competition, the product value and corporate value of the LED industry are generally underestimated. The above-mentioned industry people said that the price correction is a reasonable correction, and the overall gross profit margin of the industry needs to rebound to around 30% to match the current ROI's return on investment and current market value. The current price increase is a time card. Since 2012, the state has issued the "China's phasing out the incandescent lamp road map". From October 1st of that year, China banned the import and sale of 60 watts and above of ordinary lighting incandescent lamps; by October 1, 2016, China will be comprehensive. Discontinued and disabled incandescent lamps. That is to say, starting from October 1 this year, the production of white woven lamp enterprises nationwide will be completely banned from production and sales. Cheng Hongwei said that the previous industry has been in a low-lying operation. Combined with this time node, the price increase of enterprises is a very normal market rhythm. The 10% increase in the industry is understood to be a reasonable return. The above-mentioned industry also said that in the current market, the demand for LED products is still growing, and from the perspective of the return on investment of the LED industry, the current price and the investment of the enterprise still do not match, which is a reasonable increase. This is still a tentative price increase. Cheng Hongwei explained that at present, the capacity utilization rate of the industry has rebounded to over 90%. The current price increase is mainly caused by the price increase of large manufacturers in the industry, but the price increase is not large, relatively conservative, and today's price increase only allows manufacturers to slightly rise to near the cost line, and the real recovery from the industry needs time. Specifically, although the LED industry has experienced a downturn in the industry in 2015, the concentration of the industry is not high enough in the overall industrial layout. Cheng Hongwei said that before many companies relied on the relevant subsidies of the state to alleviate losses, the time for subsidy cancellation is not long, and some enterprises are still temporarily supported. The speed of capacity reduction in the market is not so fast. Excessive increases may also lead to a re-growth of this capacity. Expansion of capacity in advance. In fact, although China's LED industry experienced a period of brutal growth in overcapacity, the demand for white woven lamps has been growing. The above-mentioned industry sources pointed out that at present, the replacement rate of China's lighting industry has risen to about 30%, and under the national policy and technology advancement requirements, the replacement rate will reach 70%-80% in the next few years. Calculate, domestic demand for LED products will at least double. In addition, at present, China's global LED market share has increased from the initial 10% to about 30%, and this market share will reach at least 50% in the future. Under the development trend of this demand side, the Chinese LED market The demand is still growing rapidly. It is also because of the optimistic development trend of this industry, after the domestic enterprises have been accelerating the expansion of production capacity. Take Huacan Optoelectronics as an example. At the beginning of the listing in 2012, Huacan Optoelectronics invested 3.5 billion yuan to expand production capacity in Zhangjiagang. In 2015, the company re-established Yiwu production base. Different from the past, the current industry order has undergone great changes. Previously, Zhang Xiaofei, president of the High-tech LED Research Institute, revealed to the outside world that in 2014, the number of LED enterprises in China was about 20,000, but by 2015, about 4,000 companies had withdrawn from the market, and the number of industrial enterprises fell by 20%. . After the shuffle, the industry practitioners are more rational. The above-mentioned industry also said that today's enterprises have relatively high technical requirements and investment thresholds. At present, after shuffling, a number of large-scale enterprises have emerged in the industry, forming a preliminary industry concentration. In other words, new entrants need more expensive costs to catch up with existing ones. At present, if you want to catch up with the scale of a company, it will take at least 3-4 years, and the input cost will be more than before. Fan. Zou Mingxiao said that the problems of overcapacity and low-end products around the Chinese LED industry have improved, but they have not been completely eliminated. Although the industry is showing signs of recovery, LED companies should remain rational, arrange production plans according to market demand, and focus on technology research and development.