The new product launch ceremony of Shangong Machinery was held in Shanghai 1818 Shanghai BMW Exhibition

China, Shanghai, November 27th, Caterpillar launched three SEM brand products at the 2018 Shanghai BMW Show, including SEM680D wheel loader, SEM822D crawler dozer and SEM918 grader. Caterpillar Global Vice President Chen Qihua, Yamagata Machinery Global Sales and Channels General Manager Hamid Lavassani and Yamagata Machinery Global Product Manager Marcio Vieira and other leaders attended the launch ceremony.

Shangong Machinery New Product Launch Launch Ceremony

As a new member of the Shangong Machinery brand wheel loader, the SEM680D is designed to meet the needs of customers for larger and more efficient loaders. The new generation D series bulldozer product SEM822D has added a variety of configurations for different industries such as forests, deserts and coal mines to meet the needs of different customers. The new SEM918 grader is equipped with an induction hydraulic system for easier operation and lower fuel consumption.

SEM680D wheel loader

SEM822D forest bulldozer

SEM522 road roller

At the press conference, Chen Qihua said: “Shangong Machinery is one of Caterpillar's important brands. We look forward to continuing to help Shangong Machinery brand to develop and expand its business in China and overseas. We believe that through cooperation with partners Working together and collaborating, we can certainly help our dreams and help more and more customers build a better world.” Hamid Lavassani said: “With the strong backing of Caterpillar, support, the mountain machinery brand will continue According to the needs of customers, we constantly develop new products to provide customers with 'good quality, high security, more affordable' equipment and services."

The first customer of the SEM918 grader was also invited to participate in the new product launch ceremony. In the turnkey stage, Chen Qihua and Hamid Lavassani presented her with a new car key and a model of the ground machine.

The world's first SEM918 grader customer handover ceremony

The 2018 Mountain Machinery Special Forces Training Camp---driver training and hegemony competition with the theme of "effective" Aojiang Lake also won the victory at the BMW Exhibition. The three champions of the national hegemony competitions for loading units, bulldozers and leveling units joined the Caterpillar leadership to unveil three new mountain machinery products.

2018 Mountain Machinery Special Force Training Camp National Championship Awarding Ceremony

The biennial BMW Show is China's largest and most influential exhibition of construction machinery industry. Caterpillar participated in the exhibition with its two brands, Caterpillar (CAT) and Mountain Machinery (SEM).

About Caterpillar

For over 90 years, Caterpillar has worked tirelessly to make sustainable progress possible and to drive change on every continent. Caterpillar assists customers with infrastructure development, energy and natural resource development. In 2017, Caterpillar's global sales and revenue totaled $45.462 billion, making it a global leader in construction machinery, mining equipment, diesel and natural gas engines, industrial gas turbines and electric drive diesel locomotives. The company's operations mainly involve three major business segments: construction machinery, resource industry, energy and transportation, and provide financing and related services through the financial products department.

About Caterpillar (Qingzhou) Co., Ltd. and Shangong Machinery

Caterpillar (Qingzhou) Co., Ltd., formerly known as Shandong Shangong Machinery Co., Ltd., was established in 1958. In 2003, it was reorganized into a joint-stock enterprise. In 2008, it became a wholly-owned subsidiary of Caterpillar. The Shangong Machinery brand is now one of Caterpillar's key brands, supporting a rapidly growing customer base in emerging markets in China and overseas. Caterpillar Qingzhou is located in Qingzhou City, Shandong Province, with high-speed connections and developed transportation.

As a wholly-owned subsidiary of Caterpillar, Caterpillar (Qingzhou) Co., Ltd. currently produces two brands of “CAT®” and “Shangong Machinery”. The products of Shangong Machinery include four categories of loaders, bulldozers, road rollers and graders, structural parts, work tools and other components. The Shangong Machinery brand has become one of Caterpillar's main product brands. In order to meet the growing global customer demand, Caterpillar has accelerated the reinvestment and construction speed of Caterpillar (Qingzhou) Co., Ltd. since 2009. Caterpillar (Qingzhou) Co., Ltd. expanded production scale with the support of the local government to improve the production capacity and manufacturing level of various machine products and parts business. At the same time, in Qingdao, Caterpillar has invested heavily in establishing a world-leading R&D center, bringing together the world's top researchers and Caterpillar (Qingzhou) R&D team to form a high-level, global R&D team targeting the market. Demand continues to develop innovative products to meet different levels of customer needs.

In China, the Shangong Machinery brand has more than 60 local agents; overseas, with the Caterpillar global sales network system, the Shangong Machinery brand overseas sales network covers Asia Pacific, Middle East and Africa, Russia and the CIS countries, More than 90 countries and regions in the world, including Latin America and Central America.

Mountain machinery brand

Shandong Shangong Machinery Co., Ltd. is a Chinese company that manufactures the wheel loader of Shangong Machinery brand. It has a 60-year history and became a wholly-owned subsidiary of Caterpillar in 2008. In 2014, the company changed its name to Caterpillar (Qingzhou) Co., Ltd. and continued to produce Shangong Machinery brand products. As one of Caterpillar's strategic and practical product brands, the Shangong Machinery brand has its own brand proposition, sales channels, marketing strategies and product support systems. In 2016, in order to further enhance the influence of the Shangong Machinery brand, Caterpillar endorsed the Shangong Machinery brand - changed the original Shangong Machinery brand logo to "Shangong Machinery - Caterpillar brand".

Shangong Machinery has a variety of wheel loaders, road rollers, graders and track-type tractors. All products meet or exceed the quality and reliability requirements of the local industry to meet the needs of customers in China and the global construction machinery industry. (This article is from Shangong)