When Daimler shares in Beiqi New Energy, the details of the cooperation were first exposed

As the leader in the global luxury car market, Daimler Group and Beiqi New Energy, which is the first camp of China's pure electric market, have been receiving attention after they both received shares.

In June, Beijing Automotive Group Co., Ltd. signed a framework agreement with German partner Daimler AG. As an important part of the framework agreement, Daimler intends to strategically invest in Beijing New Energy Automotive Co., Ltd., a subsidiary of BAIC.

According to the details that have been disclosed so far, Daimler will set up a pure electric vehicle production base and a power battery plant in Beijing, which means Beiqi New Energy will not produce Daimler's entire vehicle products. This also shows that Müller will not treat this cooperation as "the second Tengshi" to handle.

So, how is Daimler's headline news about Beiqi New Energy going? It seems that there is no “below”. How much depth and breadth of cooperation does the two sides have? Is Daimler just a capital investor? It is not known to the outside world.

At the Beiqi New Energy Media Communication Conference held on August 14, Zheng Gang, the member of the Beiqi Group Party Committee, the Secretary of Beijing New Energy Party Committee and general manager of Beiqi New Energy, first responded to the progress of Daimler’s investment in BAIC New Energy.

For Beijing Auto New Energy, choosing Daimler as its shareholder at this time, Zheng Gang believes that it is the general trend. He stressed that from the current trend, new energy vehicles will also be the same as traditional cars (competition), and will soon become a cross-border competition held at the door of home. Both international capital, international technology and international talent will be put into this battle. Come.

In his view, if China’s independent brands want to win their own initiative, they must take the path of opening up and innovation and must not be closed to themselves. Daimler's stake in BAIC New Energy is a key step in BAIC's new energy integration innovation.

"Beiqi New Energy will strengthen international cooperation in all aspects of the new energy automotive industrial chain, make effective use of international resources, and use it for my own sake, fully integrating and innovating."

According to Xiaobian, headline app for automotive headlines, “ there is an opportunity (together with Daimler) to carry out all-round cooperation. Daimler is not only a very good strategic partner of BAIC Group, but also a self-owned brand of Beiqi and a teacher of BAIC New Energy. We expect Learn from Daimler's experience in the 100-year auto industry management, learn from his brand management and product creation experience, and look forward to a win-win situation and a win-win situation ."

Regarding the specific progress of the shares, he did not disclose more information, but said that “ In accordance with the plans of the two large groups of BAIC and Daimler, Daimler’s shareholding in BAIC New Energy is proceeding normally. When the details can be formally disclosed to the public, Daimler will disclose it first, and BAIC New Energy will disclose it again ."

For specific details, Daimler also did not disclose specific progress. According to the headline APP, the name of Daimler did not appear in the list of B-Financing shareholders of BAIC New Energy, which means that its shareholding is still in an ongoing state.

So, apart from the capital operation, what are the details worth looking forward to? Recently, the headline APP Xiaobian learned from an informed source that the "whole reason" behind the cooperation between the two parties and some details.

It emphasizes that this is not a wishful thinking. He pointed out that on the one hand, Daimler values ​​the position of BAIC New Energy in the industry. In addition, Daimler also has its own sense of crisis. The German government has made it clear that after 2030, it is not allowed to produce traditional energy vehicles, and the Chinese government’s The double-integration policy also makes it rainy, so Daimler urgently needs to be a pioneer in the new energy market in China. “Daimler has a strong sense of early deployment.”

Beiqi New Energy valued Daimler’s brand position and valued its company’s appeal. As a shareholder, it would greatly enhance the brand influence of BAIC New Energy; in the third aspect, it valued future technology trends. The grasp.

He emphasized that the cooperation between the two parties is exclusive . "Daimler first asked Beiqi New Energy to stop cooperating with (Daimler)'s competing brands." At the same time, he said to the headline APP Xiaobian, " The capital investment of both parties is only the first step, and the follow-up It is possible to achieve cooperation in terms of sharing battery resources and cultivating core high-quality suppliers ."

What is intriguing is that starting from Beiqi New Energy A round, Guoxing Hi-tech Co., Ltd., a domestic power battery, has deeply “bundled” BAIC New Energy. In the mixed ownership reform initiated in 2016, BAIC New Energy completed a Series A financing of 3 billion, of which Hefei Guoxuan increased its investment in Beiqi New Energy by RMB 300 million.

In May of this year, Guo Xuan Hi-Tech once again shot up at the time of Beijing Auto New Energy's B round of financing. Guoxuan Hi-tech announced that its wholly-owned subsidiary, Hefei Guoxuan, and Beijing Hongzhuo Capital Management Co., Ltd. jointly set up the Guoxuan Hi-tech New Energy Automobile Industry Investment Center (Limited Partnership) in Ningbo Meishan Bonded Port Area, with a special investment in Beiqi New Energy. B round of capital increase.

In the same month, Guoxuan Hi-Tech announced that its wholly-owned subsidiary Hefei Guoxuan and Beijing New Energy signed the 2017 Purchase Agreement, and Beiqi New Energy plans to purchase 50,000 sets of pure electric vehicle battery systems from Hefei Guoxuan. The total contract amount 175 million. The interaction between Daimler, BAIC New Energy and Guoxuan Hi-Tech will have a lot of imagination.

As for the negotiation process, a Beiqi New Energy insider who participated in the negotiation of shares disclosed that the professionalism and rigorousness of Daimler's negotiations had impressed the car headline APP. "Dammler cherishes his feathers," he said with emotion.

At the Beiqi New Energy media communication meeting, Wang Kefeng, deputy general manager of Beiqi New Energy, which is in charge of research and development, also disclosed some intentions and possibilities of cooperation between the two parties. He said that from a technical point of view, the two sides have a lot of team exchanges and had technical exchanges as early as three years ago. “Daimler is continuously paying attention to the technological progress of BAIC New Energy and may consider sharing test center resources in the future. ."