Zhang Yunlong: Leading innovation is both fine and new

From November 25 to November 28, 2014, the bi-annual construction machinery industry event, bauma China 2014, was held at Shanghai New International Exhibition Center. There were more than 3,000 exhibitors and more than 200,000 professional visitors in the global construction machinery industry. Participated in this event. As one of the world’s top 50 construction machinery makers, Shanhe Intelligence has exhibited nearly 30 high-quality machinery and equipment at this year’s show, which has also attracted a constant stream of people to watch.

It is understood that Shanhe Smart signed several product contracts at the exhibition site, including rotary drilling rigs, excavators, dual-powered multi-function drilling rigs, rock drilling rigs and other mechanical equipment, with a contract value of more than 200 million yuan. What is the reason that makes BMW's Shanhe intelligent equipment sales so popular? To this end, HC Engineering Network reporter specially interviewed Mr. Zhang Yunlong, vice president of Shanhe Intelligent Equipment Group.

Both smart and new mountain river intelligent efforts to create cost-effective equipment

As we all know, after more than a decade of development and accumulation, China has become the world's largest market for construction machinery. However, the problem we still face is that the core competitiveness of high-end products for construction machinery in China is not strong, which may not be in line with the status of the world’s largest market that we have. In response to this phenomenon, Dr. Zhang Yunlong, vice president of Shanhe Intelligence, said with a solemn expression: "From an objective point of view, the development of the world's construction machinery has been going through a century, while the domestic construction machinery started more than 30 years ago, and there are more than a dozen of them. Only when the year was developed, it would create such a big gap. To this end, we must have an objective and clear understanding."

Faced with these problems, Shanhe Smart's entrepreneurs never complained about people, but focused on every detail of the product, and strived to perfect it, and also ensured the economy, environmental protection, safety, and reliability of the product as a whole. In the words of Mr. Zhang Yunlong, vice president of Shanhe Intelligence, it is the smart and new cost-effective products and equipment that Sanhe Intelligent has to create. "Preciseness" does not mean that the best and most expensive raw materials or devices are used for pile-up. Such an expensive price is beyond the reach of Chinese customers. Therefore, "fine" means that the product must meet the basic needs of customers, but also a relatively appropriate price, and its performance, especially economic, environmental protection, safety, reliability, etc. must reach a certain level, at the same time Every detail of the product is required to be as perfect as possible. “New” refers to innovation, including technological innovation, structural innovation, process innovation, and institutional innovation. As Dr. Zhang Yunlong said, fine and new is a dialectical relationship. Fineness is a new foundation, no product is refined, and more new ones are tricks. Only on the basis of refinement, new changes can be made to allow companies or products to stay at the forefront of the times and trends.

Taking the "Pilot Innovation" Road

People who understand the development process of Shanhe’s intelligence all know that the concept of “pilot innovation” was not determined from the beginning of the establishment of the company. At the beginning, it was called four innovation modes, namely “original innovation, integrated innovation”. , open innovation, continuous innovation." After the development of the era and the change of the industry, He Hehua, the president of Shanhe Intelligence, summed up this concept as "pioneering innovation."

What is "pilot innovation"? It means that when we enter a certain market, it is not a simple follow-through approach, but it is ahead of others that we can foresee the future market. What we are entering is entirely new territory, or a new function or a new construction method. A new product. Therefore, "pilot-innovation" requires that the company's decision-makers have keen observation and macroscopic insights. It is precisely because of this that Shanhe Intelligence Chairman He Qinghua led the company to a pioneering development path. For example, Mr. Zhang Yunlong said that 12 years ago, Chairman He Qinghua foresightedly foresaw that the investment in the general aviation industry would have room for future development. Only today will the development scale of Shanhe Science and Technology Co., Ltd. have already produced light sport aircraft and power. The capability of product equipment such as delta-wings, full-autonomous flying unmanned aircraft systems, and airworthiness certifications that are extremely demanding in the field of general aviation.

In the field of construction machinery, the "pilot-innovation" road is to let Shanhe intelligent walk in the forefront of the industry. From the very beginning, Shanhe Intelligent consciously embarked on the road of independent innovation with its highly original product “hydrostatic static piling machine” with Chinese characteristics. As the company’s starting product, Shanhe has maintained the leading position in market share to date. status. In addition, in the domestic market, there is little understanding of small excavators, and Shanhe Intelligence began research and development of a full range of small excavators, and finally established its own superior position in this area. Products are exported to Europe, the Middle East, South America, and Southeast Asia. In dozens of countries and regions, the European market alone is close to 7,000 units. . In addition, Shanhe Intelligence also has China's first drilling rig followed by drilling rigs and has opened up a new era of precast pile and pile construction; the world’s first intelligent excavator's stunning appearance has shaken the entire industry and so on.

This "pioneering innovation" development concept greatly enhances the competitiveness of the company and brings the company a differentiated development opportunity, and it also becomes the secret of Shanhe Intelligence's achievements.

Supporting Qiangji Strategy Shanhe Intelligence pays attention to the development of accessories for construction machinery

Referring to the development of the parts and components industry supporting a large number of construction machinery products, Mr. Zhang Yunlong said sincerely that China has not been able to completely free itself from the constraints of foreign technologies in many core components and parts, especially the technical content of hydraulic components and engines. Higher accessory products.

Encouragingly, after more than 10 years of development, China has made remarkable achievements in certain parts and components, such as controllers and display screens have already achieved localization. Regarding the hydraulic components most constrained by China’s construction machinery, Chinese companies have been increasing their research and development to keep catching up. Like Shanhe Intelligence’s acquisition of a hydraulic component plant, it started with the most basic valve and has achieved initial results. .

Mr. Zhang Yunlong also stated that the host manufacturers must cooperate with the component manufacturers to actively promote the country's "Strategy for Industrial Base" work, especially the core basic component products that have a huge impact on construction machinery.

Talking about the current industry development situation, Mr. Zhang Yunlong stated that under the current new normal, China’s construction machinery needs to achieve a transformation from scale to efficiency. While strengthening product quality, the overall “operational quality” of the enterprise must arouse industry-wide Pay attention. Under this environment of economic growth slowdown, only by "living down" can we "live better"; only if enterprises maintain healthy operating conditions, will China's construction machinery industry be able to change "big but not strong"? The status quo, China's construction machinery can really revere.