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The automobile brake system is one of the more complex parts and components, the upstream core material supplier of the brake industry, and the downstream market covers the automotive aftermarket. No matter which segmentation area, the competition is very fierce. With the introduction and advancement of automotive electronics technology, brake system products are also moving toward intelligence and electronics. In the past year, joint cases of domestic and foreign parts companies have been common, and the scale of enterprises has gradually expanded. The self-owned brand companies are changing from a single brake component manufacturer to a brake system assembly supplier in order to achieve a breakthrough in market share. In 2015, what are the prominent changes in the domestic brake industry?
[competition situation]
Or reproduce the Sino-foreign joint venture brake company
One of the ways to enter the joint-brand high-end passenger car OEM system is to cooperate with foreign suppliers of parts and components. On January 26 this year, Longji Machinery announced that it plans to jointly invest in a joint venture company with a registered capital of RMB 215 million. Longji Machinery hopes to integrate the production and management resources, customer resources, technology and R&D resources of the two parties through this cooperation, enhance the company's production technology and management capabilities, and enter the joint venture brand high-end passenger car OEM system. It is reported that Ai Sewei has many years of experience in providing brake components for Volkswagen, Audi, Mercedes-Benz, BMW, Porsche, Lamborghini and other brands.
On May 8 last year, Dongfeng Technology announced that it plans to establish a joint venture company with Knorr-Bremse Systems Asia Pacific (Holdings) Co., Ltd. with a total investment of 175 million yuan. Dongfeng Science and Technology believes that this cooperation can strengthen the development of Dongfeng's commercial vehicle brake system business and utilize the advantages of the joint venture partners in manpower and technology to expand the business of commercial vehicle brake systems to meet the needs of OEM's international development.
This year, there is an urgent need to expand the self-owned branded brake companies of joint ventures or foreign customers, and more foreign exchanges will be launched between foreign brake companies that are eager to solidify and gradually increase the market share in the Chinese market. Joint venture case.
A large number of small and medium-sized brake companies will be eliminated
The traditional domestic brake industry is the most competitive, especially in the field of disc brakes. It is reported that there are more than 1,000 domestic companies engaged in the production of brake discs, brake pads, brake pumps and other accessories. In the past few years, a large number of companies want to enter the disc brake industry, including drum brake manufacturers, axle companies and other parts companies with a certain size, there are some scattered small businesses. In fact, most companies are homogeneous competition and excessive price competition. Some companies are small in scale and their research and development levels are slowly increasing.
In addition, foreign companies such as Bosch, Mando, Aidex, WABCO, Knorr, Jude, Meritor and other companies continue to introduce high-end braking products into China. With the establishment of foreign joint ventures or wholly-owned factories, the increase in the localization rate and the further decline in the prices of their products have brought considerable pressure to domestic companies. The phenomenon of “survival of the fittest†will become more apparent in 2015. Some domestic small and medium-sized brake companies will have to withdraw from the market under cruel competition.
More companies explore the market after braking
It can be imagined that there is much room for development in the aftermarket of the brake market in the Chinese auto market where the number of car ownership keeps rising. Most Chinese-funded and foreign-invested companies focused on the OEM market began to try to make a difference in the post-market. Longji Machinery stated in its annual report released last year that under the premise of developing and expanding its main business, it will enter the domestic automobile aftermarket maintenance market through mergers and acquisitions, joint ventures, and other models to achieve an extension from the automobile manufacturing industry to the automotive service industry. This year, Longji Machinery may make some breakthroughs in the post-market.
On December 9th last year, during the part exhibition in Shanghai Frankfurt, the CBI, a manufacturer of basic brake components, announced that its brand BRAXIS officially entered the domestic auto aftermarket. Its product quality was positioned at the mid-to-high end, and brakes and brakes would be introduced first. Discs and brake calipers, etc., will gradually introduce a series of brake fluid, brake hoses, modified calipers and other products.
Change of own brand to brake assembly supplier
In the past year, many industry experts told reporters that some enterprises in our country that are capable of manufacturing high-end brake products are still difficult to enter into the procurement system for joint-venture brand vehicles, and the support of self-owned brand enterprises for these parts and components companies is also difficult. Very limited. In order to change this situation, it is necessary for self-owned branded parts and components companies to comprehensively improve their R&D capabilities and improve their ability to match vehicles for verification. This will change from a single brake component manufacturer to a brake system assembly supplier.
The overall strength of the increase may wish to try more joint ventures and cooperation between companies, joint development. On August 7th last year, Fosun Co., Ltd. and Wanan Technology issued an announcement at the same time that both parties had reached an initial cooperation intention on August 6, 2014 and signed the "Letter of Intent for the Establishment of a Joint Venture Company," and plans to establish a joint venture company in Changchun City to engage in The development, production and sales of automotive brake systems and related parts and components. Cooperation can promote the integration of resources on both sides and serve customers more quickly.
Last year, not only was Wan An Technology, Longji Machinery and Asia-Pacific Shares, and other brake companies had frequent moves in the industrial layout. With the launch of several new projects in various companies, they are also working towards comprehensive brake system assembly suppliers. Stepping forward to meet customers' one-stop shopping needs.
[Key products]
Active braking system becomes a trend
Electronic sensors have made cars "perceived", and advanced braking systems such as ABS and EBS have become popular. Nowadays, the global major automotive market has begun to promote the application of active braking systems (or "automatic emergency braking systems", "auxiliary braking systems", etc.). This year, more domestic vehicle or brake companies will participate in the research and development of the system, and will first put it into use in mid- to high-end models (including passenger cars and commercial vehicles).
With the increase in the reliability of active brake systems, the reduction in production costs and vehicle matching costs, and the promotion of relevant laws and regulations, the market demand will continue to grow in the coming years. The European NCAP has taken the active brake system as one of the important assessments of vehicle safety performance. The U.S. Department of Transportation also added an automatic emergency braking system to the new car evaluation safety configuration recommendation.
At present, in the domestic automobile market, Mercedes-Benz, Buick, Volvo, Acura, Infiniti and other brands have been equipped with active brake systems on imported or domestic high-end models. Japan has also begun to promote the system on a wider scale. Not long ago, Nissan Motor Co., Ltd. stated in an official notice that it will be equipped with an automatic emergency braking system for its various models (including electric vehicles and commercial vehicles) in Japan to enhance the safety performance of vehicles.
EPB popularity to low-end models
On July 14, 2014, the automotive parts supplier German Continental Group stated that it has achieved important strategic cooperation with several well-known automobile manufacturers in China and Japan in the caliper integrated electronic parking brake (EPB-Ci) business. Continental Group's EPB products have achieved localized production to better meet the rapidly growing demand in the Chinese market. In China, several independent parts and components companies with brake products as the main business have long been concerned about the huge demand and development trend of the EPB market, and have started to develop EPB products.
This year, there will be more EPBs for domestic low-end models. Asia-Pacific shares, Libang Synergy, and Wanan Technology started development of EPB products as early as several years ago. The recent announcement of Asia-Pacific stocks shows that its EPB project is scheduled to be put into production this year. The specific time needs to see the progress of the vehicle manufacturer. Last year, Asia-Pacific shares were identified as suppliers of EPB products for FAW Cars Pentium B90 and X80, and they also received EPB supporting qualifications from Dongfeng Xiaokang, Jiangling Holdings and SAIC Chase. The Libang Synergy EPB has been listed on the market with Zhongtai’s main models Z500 and T600. Wan An Technology started to cooperate with Nanjing University of Science and Technology in the research and development of EPB in 2009.
Braking energy recovery technology is a new hot spot for research and development
In July 2014, Zhu Cheng, Director of New Energy Vehicle Development Research Department of Automotive Industry Development Research Institute of China Automotive Technology and Research Center, stated at the “2014 China Automotive High-tech Development International Forum†that braking energy recovery of electric vehicles is to improve energy efficiency and The important technology that reflects the advantages and characteristics of electric vehicles. China has already started to study the industry standards for testing and evaluating braking energy recovery of electric vehicles. Pure electric vehicles and hybrid vehicles all require the vehicle braking system to have high-efficiency energy recovery. Our own branded brake companies have begun to intervene in this field. This year, there may be more brake companies in the new energy field, "early adopters."
The Asia-Pacific shares announced in July last year that their joint research with the Tsinghua University's “Energy-recovery Electric Vehicle Brake Anti-Lock Braking System Research and Development†project has passed acceptance. Asia-Pacific shares are mainly responsible for the industrialization of related technologies. This project is a major project in the “modern electric vehicle key technology and system integration (phase 1)†in the modern transportation technology field of the 863 Program. Experts from the High-tech Center of the Ministry of Science and Technology organized the inspection and acceptance, focusing on the research on the coupling of feedback braking and friction braking of electric vehicles. Methods, braking energy recovery strategy and coordinated control method, energy feedback feedback anti-lock braking system evaluation method was proposed, and related batch production technology was studied. The results of the project were verified on the BAIC, Chery, Foton, Yutong, SAIC and other new energy vehicles.